Major Search Engines such as Google, Bing, and Yahoo are smart & they keep on updating their crawl/ indexing algorithms technology so that they can filter out & present only relevant content to users. Basically, “SEO” means finding ways to increase your website’s appearance in web search results. This generally means more traffic to your website. So in this post, we are going to discuss some of the things you can do to start your website’s SEO on the right foot – even if you can’t hire a professional to help you out but by following these 10 SEO tips and strategies, you will learn some of the best ways to improve your ranking in 2017.
SEO is the most crucial part more than anything else as it helps you to gain organic traffic, get awareness, gives the popularity that business needs, after all, what is the intent of writing content and visuals if it is not noticeable by the audience. SEO is a very fickle topic because there are so many changes have been done in Google algorithms in last few years. It is just because of changes in algorithms that consistently inspires SEO folks out there to stay updated.
Before you begin, you need to know the following:
- What’s your website is about
- What the purpose is
- How committed you are
Once you’ve settled on those three things, then it’s time to get to work.
These SEO tips are simple to remember & follow, so jump into the list of top 10 Basic SEO Tips of 2017 you should follow for getting traffic to your blog
- Creating Valuable Content
- Set up and submit sitemap
- Webmaster’s tools
- Use keywords in your images
- Speed up Your Blog/Site
- On-Site SEO
- Link to other websites with relevant content
- Attract Follower On Your Social Media Platforms
- Monitoring Your Results and see where you stand with your competitor
So now let’s began with the detailed discussion of these top 10 SEO tips in 2017
Creating Valuable Content
For getting higher search engine rankings, you should publish relevant & valuable content on your blog. Most of the sites on the web will tell you to produce unique content. It’s also good to create unique content. But worth your time.
Unique Content: Let’s take an example if there is a topic about “Reasons Why We Should Use Google Sites .” If you find an article about the same niche & write a different article on your blog in your own content then, your post will be count as unique content.
Valuable Content: Valuable content is content which adds value for your blog reader. By valuable, we mean unique information which is not found on the web page before and also written by very few ones. For, e.g., you analyzed a particular version of software says Firefox & Chrome, and after doing research, you produce an article “Firefox vs. Chrome”. You have included all your observation including stats, screenshots of browser and other reports. You wrote that post by your personal experience that’s why its valuable content.
The benefit of valuable content is that it will easily get the useful & high-quality backlink and social share skyrocket. Both these points are vital for improving the ranking of your blog.
Different content can include a many of things including
- Blog Posts
- Industry Articles
- Tutorials & How-To Guides
It is totally a misuse of time to optimize your website for keywords that are not even searched by anyone on this earth. Google will calculate the no. of times users did not select your listing & the number of times they again search to the search engine results to choose others website. Trying to beat this thing is just a waste of time & energy.
Therefore you should invest some resources into finding the best keywords; that turn searches into purchases or leads. Buying Sponsored Ads and paying for high-end design and usability is the best thing to start with. However, there are some major SEO tools & SEO software(analytics) available on the Internet to make you find the best keywords; most of which are offered by the major search engines themselves and are completely free and easy to manage.
When using SEO tools for doing any keyword research, start by keeping your searches enigmatic, also creating categories, and also use longtail keywords. The results will always give you new things to be done & ideas, sometimes give a booming result you don’t even think. In the Sponsored Ads, these keywords become your add groups. By doing SEO put keywords into the URL and image description.
Behavioral targeting and using Long Tail Keywords are an excellent way to get higher ranking quickly for keywords that generate sales and will have the longevity to them in the search results. Poor keyword examples would be I-phone 7, Adidas shoes, roommate in California. Here are examples of keywords that are ideal for SEO:
- Buy 30% Off Amazon I-phone Online
- Adidas Shoes Kobe Mens Size 10
- Find a Roommate in California
Create and submit sitemap
Adding a site map — a page listing and linking to all the other major pages on your site — makes it easier for spiders to search your site. Sitemaps let the search engines index all the content on your website, essential for new as well as old sites. You should make sure that your sitemap conforms to the sitemap protocol & there are many website and software companies(free as well as paid) that will create a Sitemap for you. If you are using WordPress site, you can use Google XML sitemap plugin to create a sitemap for your new WordPress website.
Google, Bing, & Yahoo all have webmaster area for you to log in and tell them about your website. Once you have confirmed you are the site owner, you can submit your sitemap you made above, view details of sites linking into you, top keywords and any errors they find when crawling your site.
Use keywords in your images
Search engine spiders can only search simple text, not text include in your pictures that’s why you need to make the words associated with your images as descriptive as possible. Add words that reflect your site topic in the image title, description, and alt attributes.
Also, re-title the file name if it doesn’t reflect your primary keywords (e.g. writing-tactics.jpg instead of b2200.jpg).
Speed up Your Blog/Site
How much time does it take your website to display a web page?
Your website’s server speed & page loading time basically refers as a site performance affect the user experience and also impact SEO.
Google algorithms depend on web page loading time as a high ranking factor in search results. It is also a website accessibility issue for users and search engines.
The longer the web server response time, the longer it takes for your web pages to load. Slow page loading times can reduce conversion rates (because your site visitors get bored and leave), slow down search engine spiders, so less of your site gets indexed, and hurt your rankings.
To speed up your WordPress blog, you need to use a caching plugin like WP SpeedUp and cut down the things like music players, large images, flash graphics, and unnecessary plugins. You need a fast, high-performance server that allows search engine spiders to crawl more pages per sequence and that satisfies your human visitors, as well.
You should also need to choose a premium version of WordPress theme.
Some of the most crucial components for search engine optimization happens on your website. You may hear about link building, but link building without good on-site search optimization is not going to be as effective. Here are some of the main on-site optimization components you should put on each of your website’s main pages and especially the homepage.
Old & Gold Rule of On-Site Optimization
The first thing you need to keep in mind when using any of the following SEO components is not to, again and again, do it. You might be thinking to use many of keywords onto your web pages, but that is not the aim. In fact, Google has unleashed an over & over using optimization penalty that targets websites that have too many keywords stuffed onto one web page. So when we talk about keyword optimization, keep it simple think of up to 5 keywords or use keyword phrases for each web page on your website and optimize them.
If you are not 100% sure what keywords you need to use, try to use Google’s AdWords Keyword Tools to get some suggestions & ideas.
The title tags on web pages of your website tell the search engines what the page niche is about. It should be approx 80 characters or less and include your business name and niche keywords that relate to that specific web page. This tag will be placed between the <HEAD> </HEAD> tags near the top of the HTML code of the page.
The meta description on web pages of your website also gives search engines a little look into what your page niche is about. There is still discussion about whether the meta descriptions can help with keywords search rankings or really not. Although, you have to write your meta description with a human mind nd for a human audience that includes the web page’s main keywords, as the meta description does show up in search results many of the times.
How the Title Tag & Meta Description Looks in Search Results
The above image shows how title tag & meta description shows up in Google search results. You can see that the keywords searched by a user (in this case, the keyword was essential wellbeing for business) are bolded by Google in both the title tag as well as the meta description. This is why you have to use your business niche name and keywords in both the title and meta description so that it can help your search results reach to the searcher(peoples) when they are searching those keywords.
If you are using WordPress on your own domain, then you can easily add title tags, and meta descriptions to your web pages by using free plugins such as SEO by Yoast, All in One SEO. You can also try premium plugins for better results.
Link to other websites with relevant content
A simple way to direct more search traffic to your website is by carrying relationships with other same niche websites. You personally ask the webmasters of well-respected sites if they will include a link to your site on theirs. Be sure to return the favor then everyone will be win-win. When getting links always link to sub-pages or folders, don’t just concentrate on your homepage. Looking for a good tip on finding websites that will link to you? Google “Add Link” followed by your website niche for a list of relevant sites that you can submit links to. Though 2-way link exchange is a big no.
Also after Penguin update, I highly recommend you to get backlinks from the relevant niche.Backlinks are an essential building block to help your site, and some of the methods below will help you gain those valuable backlinks, other methods will help spread the word about your site, help you inform search engines your site exists and help you track backlinks, errors and search queries.Currently, there are a lot of websites & the list is growing day by day, but after some time only some websites can be successful because of the Search Engine Optimization techniques they follow.
Attract Follower On Your Social Media Platforms
Speaking of creating social profiles for links, if your goal is to dominate Google, then you should make sure you join all the major platforms like Facebook, Twitter, Google+, Pinterest, Instagram, etc.
Keep your existing followers engaged in your web page. More follower will lead to more shares and search for your valuable posts, and it will boost search engine ranking as we all know social signals is a ranking factor. Post useful tweets and post some valuable and unique content articles, news, and blog posts from your website with a link back to them. Don’t be in a hurry for sell and if you do, you will loose your followers. Add a buy button to your pages. This site has over 500 million members so adding a page on here is a must. Add Facebook like buttons to your website too so that visitors can share your pages with their friends. We have a good number of articles, related to Facebook marketing for a new website. Here are few links, which will help you to get started.
Monitoring Your Results and see where you stand with your competitor
You have to keep track of your SEO optimization progress by monitoring your results and also your competitor. The two most powerful tools you can use to monitor these results are the following.
Authority Labs – Create a free account which you can get after using the 30 day trial of the pro account. Use this tool to track keyword rankings for your website so you can see if they are moving up in search results.
Google Analytics – Use Google Analytics to know more about the visitors to your website. In particular, monitor your organic search results traffic sources to see what keywords peoples are using to find your website in search results. By setting up aims, you can see which keywords lead to visits more where visitors do what you want them to do on your website such as sign up for a newsletter or buy a product through your website. This will let you know what keywords you should be targeting within your SEO campaign.
Knowing how many incoming links your competitors have, will give you a fantastic edge. Of course, you still have to discover your competitors before you can analyze them.
Your analysis of competitors should include these extremely important linking criteria (super SEO tips) such as:
- Competitor ranking in all the search engines
- Quantity & quality of incoming links
- What keywords used in the title of linking page?
- How much % of links containing specific keywords in the link text
- The Google PageRank™ or MozRank of linking pages
- The popularity of the linking domain and the linking page (measured by links & mentions)
Aside from using some of the excellent SEO software mentioned on this website, here are some things I personally do when researching a competitor:
Click the link to their Site Map page and see what keyword you find the links
Get a web person to find and parse their XML Site Map to find keywords in page names
View the HTML title and meta tags of your top competitors to compile a list of needed content
Some more SEO tips
- Grow Social Content
- Add more value to your content
- Facilitate the browsing experience
- Invest more time in your content
- Optimize visual content
- Keep your online footprint up-to-date
- Focus on Mobile Apps
- Voice Search Function
- Mobile Optimization Has Become Crucial
For more SEO tips these are the best blogs I know
If you can follow the things mentioned(list of 10 Basic SEO Tips of 2017) in this post, you will definitely start right when it comes to your website’s search engine optimization. And also you will start getting the benefits of getting more visitors through search engines.
You need to be active on social media, show some videos of your niche in your content to get good ranking on Google. A good ranking eventually helps you to develop high impact and improve your business popularity amongst your target audience. So, keep updated with Google and trends in search rankings to get some recognized.